Conversion Roadmap

A 12-month path from diagnostic to brand conversion.

Five sequenced phases that move the salon from operational alignment through stabilization, training, brand activation, and a final conversion decision.

Phased Plan

Month 1

Diagnostic

— Financial deep-dive
— Operational audit
— Team interviews
— Pricing review

Phase 1

Months 2–3

Stabilization

— Cost discipline
— SOP rollout
— Reporting cadence
— Manager review

Phase 2

Months 3–6

Training + Culture

— Mario floor presence
— Assistant pathway
— Client experience reset
— Brand standards

Phase 3

Months 6–9

Brand Conversion

— Limited brand license activation
— Marketing relaunch
— Retail program
— Pricing recalibration

Phase 4

Months 9–12

Growth + Decision

— KPI sustainability
— Profitability check
— Conversion go/no-go
— Long-term agreement

Phase 5

Milestone Progress

Live tracking will replace these indicators once the pilot begins.

Phase 1 · Days 0–30

Diagnostic + Alignment

Owner: Hair Republic + Joey

35%

Phase 2 · Days 30–60

Stabilization

Owner: Hair Republic + Manager

10%

Phase 3 · Days 60–90

Training + Culture Reset

Owner: Mario + Team

Phase 4 · Months 4–12

Brand Conversion + Growth

Owner: Hair Republic