KPI Framework
What gets measured once operations begin.
Five lenses — financial, sales, people, client, and conversion — that together define a healthy, brand-ready salon.
Financial KPIs
- Monthly revenue
- Gross margin
- Payroll ratio
- Product cost
- Net operating profit / loss
- Cash runway
Sales KPIs
- Service sales
- Retail sales %
- Average ticket
- Revenue per stylist
- Service sales per hour
- Chair utilization
People KPIs
- Productivity %
- Attendance
- Training completion
- Assistant progression
- Stylist retention
- Team engagement
Client KPIs
- Rebooking rate
- Client retention
- New clients
- Complaints
- Reviews
- Referral activity
Conversion KPIs
- Milestone completion
- Brand readiness
- SOP adoption
- Training readiness
- Launch readiness